Welcome to Turku and Saaristo!

Visit Turku Archipelago is the regional destination marketing, sales and development organisation for Turku and Saaristo, the Turku Archipelago, in Southwest Finland. The company is owned by the cities of Turku, Naantali and Parainen.

Our mission is to strengthen the region’s position as an attractive, sustainable and internationally recognized travel destination. We work with tourism businesses, cities, travel trade, media and other partners to increase awareness and demand, develop tourism products and sales, improve accessibility and support sustainable growth.

Internationally, we promote Turku and the Turku Archipelago as one destination – combining vibrant city life, culture and food with the unique nature and island life of the archipelago.

 Turku – gateway to the archipelago

Turku is Finland’s oldest city, celebrating its 800th anniversary in 2029, and the gateway to the Turku Archipelago. The archipelago begins practically where the city ends, with Ruissalo just a short distance from the city centre.

The Archipelago Sea is home to more than 40,000 islands and skerries. Visitors can combine restaurants, culture and events in Turku with island hopping, nature, sauna, local food and the peaceful rhythm of the archipelago – all within the same journey.

 Facts & figures

The Archipelago Sea is home to more than 40,000 islands and skerries.

In 2025, the total economic impact of tourism in the Turku region was approximately €500 million.

International tourism is growing strongly: international overnight stays in Turku increased by around 19% in January–August 2026.

Our key international markets are the United Kingdom, Germany, the United States and Sweden.

Key transport connections include direct flights for example to Helsinki, Stockholm and Riga.

Turku and Stockholm are connected by daily ferry services, with departures in both the morning and evening.

Turku is approximately two hours by train from both Helsinki and Tampere.

Visit Turku Archipelago holds the Sustainable Travel Finland Destination label and operates under the EcoCompass environmental management system.

 Our focus 

Our strategic priorities are international growth, year-round tourism, increased tourism income, accessibility and sustainable development. We aim to attract visitors who stay longer, explore more widely, use local services and respect the unique natural and cultural environment of the archipelago.

International PR and media relations, destination marketing, travel trade cooperation, sales development and partnerships are central to our work – making Turku and the Turku Archipelago easier to discover, reach and experience throughout the year.